The way consumers find and choose businesses has fundamentally shifted. Today, people rely heavily on search engines to locate nearby products and services, from restaurants and gyms to electricians and legal consultants. As this behavior becomes the norm, the importance of local search optimization can’t be overstated. If you’re a business

Standing out in the modern digital economy, when almost every company has a website and competition for online exposure is intense, calls for more than just being present—it calls for being found. One of the best ways to guarantee your company is visible, searchable, and trustworthy online is still search engine optimization (SEO). Although an